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Author: Andy Darnell

Joy – Your Business and Your Personal Story that Your Tribe Should Hear

I had a conversation with one of my best friends recently. We talked about a lot of things, but mainly we talked about joy. Those things that we do that genuinely makes us smile. The things that we’d do whether we’re paid or not. The things we think about all the time and love to talk to others about. Joy. Then on Halloween, while we were trick-r-treating, I thought about it again. It was pretty warm this year in Georgia (still is) … not sure the exact temperature, but it definitely wasn’t your typical cold or even wet (as we’ve also had in...

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Keep Your Goals Away from the Trolls

I have this Chinese fortune cookie fortune tacked up on my wall at work. I guess I was naive and thought it was unique to me, but a quick search of the fortune online gives MANY results of people who have the same picture and the same slip of paper. If you’re reading this, you have some connection with me as a person or as a company. Maybe I help with marketing for you. Maybe we know each other from church. Maybe we’re friends or family from long ago. One thing is for sure, we all have dreams. We...

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Busy Is the New Fine

I hate to use the title of this post. I thought it was creative and unique, but I decided to google it to see if anyone had used it before. Of course, one of my favorite organizations which happens to be local to Atlanta used it in a post 5+ years ago! Jeff Shinabarger wrote a post with the same title Busy is the New Fine in march of 2011! I guess I missed this post at the time, but it is one of those things that has been weighing me down recently. Everyone asks, “How are you doing?” My every...

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Going after the Demon that Lives out there in the Thin Air

Been watching The Right Stuff recently. Doing some reading online about Chuck Yeager. What an amazing life he has had. I’m obviously no test pilot, but you have to wonder what our ‘demons that live out in the thin air’ are. What do we go after with absolute passion and no pause? All things to ponder. Chuck Yeager is one of those people I would LOVE to meet and talk to for 2...

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Reminder that Video Content is Good

Content is King. You’ve heard it. You’ve rolled your eyes at it. You continue to hear it. You’ll continue to hear it. You’re probably also beginning to hear that Video Content is HUGE for content optimization for search engines. Google Loves Video. I’m working with Brad Geoghagan with Divine Crosses right now. We’re making some major improvement to content on his site and both of us have already observed content pages ranking higher since making a few minor strategy shifts on his site. I’ve also been pushing Brad to personalize his site more, which I think from a usability...

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